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The bristles are soft enough that my gums don't feel raw afterward, which is exactly what I needed. Grabbed the 48-pack to keep one at work and the car, and it's been a solid everyday brush for the whole family.

These 12-packs make it so easy to keep a fresh brush in every bathroom and my travel bag. The soft bristles feel gentle on my gums, and I like that I can just grab a new one without thinking about it.

The bristles are dense but give just enough flex that my gums don't feel raw afterward, even when I brush a little too hard. Nice to find a basic toothbrush that doesn't skimp on the cleaning power.